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The Canadian Library Association Announces Winner of the CLA/Information Today Award for Innovative Technology

For Immediate Release

(Ottawa, April 18) The Canadian Library Association / Association canadienne des bibliothèques is pleased to announce that the 2011 recipient of the CLA/Information Today Award for Innovative Technology is Red Deer Public Library for their project Engaging Community on the Web: Red Deer Public Libraries Election Forum. The award is given in recognition of the ground breaking and innovative use of technology to foster community awareness and engagement in the political process.

Red Deer Public Library has changed the way libraries define engaging the community. Their innovative marketing and promotion of community involvement in the political process has changed and will continue to change the way libraries, librarians and library services are perceived and valued by their communities and the general public in Red Deer, Alberta.

One of the most innovative aspects of their project was the simplicity of the message, and broad reach into the community using candidate blogs and comments, social media and live video streaming of Election Central. The public engagement in the election and the continued engagement in the library identify this project as an exciting new representation of the ability of libraries to serve their communities!

The CLA/Information Today Award is presented annually to honour a member or members of CLA for innovative use and application of technology in a Canadian library setting. The Award is generously sponsored by Information Today, Inc. and will be presented at the CLA 2011 National Conference & Trade Show in Halifax, Nova Scotia at the World Trade & Conference Centre, May 25 - 28, 2011.

The Canadian Library Association / Association canadienne des bibliothèques is Canada's largest national and broad-based library association, representing the interests of public, academic, school and special libraries, professional librarians and library workers, and all those concerned about enhancing the quality of life of Canadians through information and literacy.

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Media Contact: Elaine DeBonis
Assistant Director, Timmins Public Library

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